This particular fiber supplement is staking a claim in the beauty space. Sure, Sparkle Fiber does help you go to the bathroom, but that’s not its top-billed benefit. Basically, if anyone can change the public perception of fiber, it's Bosworth - and with Sparkle Fiber, an encapsulated, vegetable-based daily supplement, she's well on her way. The entrepreneur clearly isn’t afraid to tackle the taboo Love Wellness' current product lineup includes a UTI Prevention Kit and boric acid suppositories to treat yeast infections, both of which are oddly adorable. “Fiber has been stuck with a bad reputation because advertisers make the mistake of highlighting a singular benefit that nobody wants to talk about: going to the bathroom,” brand founder Lo Bosworth - yes, that Lo Bosworth - tells TZR.
Before you scrunch your nose in disgust, you should know that dermatologists have started recommending fiber for skin health - as it’s the key to making “skin, hair, and nails sparkle,” according to Love Wellness.
21 launch of Love Wellness Sparkle Fiber. Mushrooms have been rebranded as 'adaptogens,' and as such, are regulars on Goop and in Vogue.
Collagen, once just the goo in connective tissue, is now all but synonymous with plump, glowing skin. Prettily-packaged beauty supplements have a knack for transforming formerly “gross” ingredients into glamorous must-haves.